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Tags: Prestige, Bentley, Rolls Royce, Maybach, Mercedes, BMW, Audi, Lexus, Jaguar, Acura, Infiniti

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What Is The Most Prestigious Brand?
Yet another comparison between brands. In this article no brand is placed 1st, 2nd, or 3rd. It seems they look at it in a completely different perspective than most of the members here at Autospies.

It's a good read. Not all of their opinions I agreed on but if you step away from being a brand loyalist it could make a little sense.
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What Is The Most Prestigious Brand?



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BremboBrembo - 5/15/2008 11:52:56 AM
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Yugo of course!

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silver1silver1 - 5/15/2008 3:47:46 PM
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WillisWillis - 5/15/2008 3:58:30 PM
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Most delirious Autospies poster:

silver1

Congrats.



silver1silver1 - 5/15/2008 4:16:51 PM
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WillisWillis - 5/15/2008 4:25:32 PM
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Read your comments throughout this thread and then get back to me. You need help.


silver1silver1 - 5/15/2008 4:44:25 PM
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"Willis"

Why do I need help? All I do is list facts and other peoples opinion about cars....



david999david999 - 5/16/2008 6:12:12 AM
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I don't know who is the bigger dope, the blogger who put together this so called "study", or Agent63 for posting it
as if it's news.



Agent63Agent63 - 5/15/2008 12:08:26 PMView My AgentSpace
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I will stay out of this argument waiting to happen :).

I can honestly say that I like at least one car from each of the brands mentioned in that article therefore I 'll stay unbiased even though I've mentioned in numerous threads which cars I own.

The typical fan boys will support their Lexus and the German fans will support theirs. I just found this very interesting.


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Agent009Agent009 - 5/15/2008 12:58:26 PMView My AgentSpace
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I pretty much agree with the rankings. Especially the Tier III groupings. The Japanese are getting closer, but still fail to innovate, choosing to adapt existing technology to their needs.

You do however see some minor innovations rolling out of Japan right now, but this is not the norm.




M35MTM35MT - 5/15/2008 1:58:35 PMView My AgentSpace
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While I agree with the article (its near perfect) I disagree with your comment, 009. While the Japanese have followed in the footsteps of their German rivals in an effort to compete with them, they have had several innovative technologies that have gone unnoticed, for example, the 2002 Q45 introduced the first rear-view camera. Also active steering appeared on the Q in the early 90's. Infiniti's ATTESA AWD system is also very impressive, routing all power to the rear wheels on dry pavement.

Their biggest shortfall is probably overall refinement and fit and finish. Audi and BMW are industry leaders in that department IMO.



answeranswer - 5/15/2008 2:07:15 PMView My AgentSpace
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If you really desire to stay out of arguments, you could always avoid posting stories for the express purpose of starting an argument.


M53RM53R - 5/15/2008 2:22:54 PMView My AgentSpace
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Answer

Agent63 is a member... I think.


Oh and dont waste your time with Silver1. He has lexus pictures all over her room walls.



0to600to60 - 5/15/2008 3:46:37 PM
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I would put Lexus in Tier 2. I think they earned the right to be there with the big boys, MB, Jag, and BMW


LarryLarry - 5/15/2008 12:14:11 PM
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with cars like the A3, front wheel drive platforms from VW, I don't see Audi as a Tier 2 choice, more like Tier 4 with Saab and Volvo. Yes Audi does have a very nice R8 sports car, but so did Acura with the NSX and Ford with the GT, soon Lexus will have a sports car and Lexus has rear wheel drive platforms. Audi in the US is not on par with Mercedes, BMW and Jaguar.( Or Lexus and Infinti) As bad as Jaguar is doing at least they don't use front drive Ford platforms.

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Agent63Agent63 - 5/15/2008 12:35:47 PMView My AgentSpace
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I don't see what's so bad about front wheel drive platforms though. It doesn't make a car any less prestigious. If a Rolls Royce was FWD people would still buy it. If the R8 had it's engine up front and still performed the way it does it would sitting in my garage as the actual one is right now.

I do see what you're getting at though. The more "expensive" car are RWD. But then again we forget to look at the practicality of FWD. In area's where it rains or snows FWD may be the optimal choice. Of course Audi has the famous Quattro system so in that front their set.



KZ258KZ258 - 5/15/2008 1:30:37 PM
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agent63, you have an R8? can you post some pictures of it so we all can see? surely you must have a camera


S4cabriofoxoneS4cabriofoxone - 5/15/2008 1:42:59 PMView My AgentSpace
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Larry, I'd like for you to drive my A3 to see just how fun it really is to drive. Your assumption that all FWD cars aren't fun is unfounded. I don't know if you completely ignore the magazines and just stubbornly believe what you want, but surely you've seen at least one test extolling the A3's virtues, because there are many. If everyone had one, the world would be a much better place.

Also, it's mind-numbingly stupid to say that Audi is a "tier 4" brand, but I don't expect much from you.



Agent63Agent63 - 5/15/2008 2:05:13 PMView My AgentSpace
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LOL! and what do I have to prove to you? I'm a modest person I don't take photos of my car and post it on the internet.

But you may get lucky. Here is my S550. The guys at a local shop in Richmond, BC. a nearby shop took shots of it(of course without my plate)

http://www.srautogroup.com/gallery/photos/473a55ceb5c49.jpg

http://www.srautogroup.com/gallery/photos/473a55cee329d.jpg

http://www.srautogroup.com/gallery/photos/473a55cf19bbe.jpg

:P



LexuriousLexurious - 5/15/2008 2:17:05 PM
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hey 63 i seen ur car before! i swear i seen it. i live in renton, washington state. my friend from missouri took a snap of it too.

too bad its not as sexy as a lexus ls



WillisWillis - 5/15/2008 2:21:54 PM
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The Lexus LS is a nice car, but it certainly is not sexy. In fact when you look it over from top to bottom it strikes you as elegant and classy a bit boring, but not sexy.

The Mercedes S class is equally classy and elegant but not sexy. It only becomes sexy when you add an AMG body kit to it.



1evlaudi1evlaudi - 5/15/2008 4:34:04 PMView My AgentSpace
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you are one ignorant individual mr. Larry and I hope that you are either 14 years old or you are just posting those stupid comments for your own amusement, if not I am really sorry for your family and your friends if you have any...

Good day, stay in your closet where it is safe.



VISOVISO - 5/17/2008 2:06:07 AM
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Stay off Drugs! Your hallucinating again with your totally ignorant comments. Stop Audi hating. You sound jealous that cannot affor an Audi. The A3 defined the premium entry class by the way and is by far the global leader in this market. It is the perfect luxury car for today's high gas prices and global warming issues. Stop being an a$$ already and grow up.


sholemonsholemon - 5/15/2008 12:18:49 PMView My AgentSpace
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why was acura even tagged?

I would say its RR. If you happen to see one of those on the road it always turns your head cuz you know its at least a few hundred k. As far as something you might see on little more regular basis I would say Bentley. Of your everyday scenary...I would probably have to say MB. Theres just too many 19 year old girls driving around in a 3 series for me to call BMW prestigious.


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DexDiamondsDexDiamonds - 5/15/2008 3:15:32 PM
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The article is moreso about quality no quantity. So no matter how many BMW you see (or who's driving them), or how much of a Toyota knock off Lexus is, or that Acura is Honda to the rest of the world, no one can really debate the quality of these cars in comparison to you chevys, honda, toyota, nissans, VWs, etc.

I really think this article hits it right on the head, especially the descriptions. I'm in tier 3 working my way up!



Agent009Agent009 - 5/15/2008 3:34:58 PMView My AgentSpace
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sholeman- I can't name any self respecting 19 yr old girl that would be caught dead in any Lexus. I guess they want to be hip and cool that may be why BMW is their choice.


0to600to60 - 5/15/2008 3:38:56 PM
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I can name quite a few 19y/o girls that would love a Lexus. Im 24 and prob a little closer to that generation than you. Maybe you are just out of touch with what the younger crowd wants.


0to600to60 - 5/15/2008 12:25:10 PM
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Rolls Royce
Maybach - cause of their limited lineup and price range
Bentley
Everybody else
Acura


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2001W2102001W210 - 5/15/2008 12:35:48 PM
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Oh boy, here comes the Lexus fanboys. Let the Lexus is league of their own arguments begin.


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0to600to60 - 5/15/2008 1:00:14 PM
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Same can be said about BMW fans. You must be on that end of the spectrum. Quickly to tell them their shit stinks without first evaluating your own.


steve27tsteve27t - 5/15/2008 12:37:45 PM
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This sums it up well .....

From Ultra-luxury brands like Rolls Royce, Bentley, and Maybach to premium-luxury brands such as Audi, BMW, Jaguar, & Mercedes to modest luxury brands such as Acura, Cadillac, Infiniti, & Lexus all of these have the right to be prestigious in their own rights.

Some people here in the USA might see Audi otherwise but the world sees Audi as a premium brand.


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VISOVISO - 5/17/2008 2:10:52 AM
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Drive an A8L and no one argues it is not premium. The fact Americans (or at least the stupid ones) cannot see a premium carmaker like Audi for what is a premium carmaker then it's their loss, not Audi's.


silver1silver1 - 5/15/2008 12:37:58 PM
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enthusiastx11enthusiastx11 - 5/15/2008 12:44:31 PM
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wow...you have no clue.

rolls in tier 3?!
lexus in tier 1?
mercedes in tier 2?

this isn't about how prestigious a brand is considering by a guy who makes $30,000/year. it's about perception of prestige amongst people who are at least in one of the luxury categories.



2001W2102001W210 - 5/15/2008 12:46:38 PM
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I am shocked that you haven't created Super Tier and put Lexus there.


silver1silver1 - 5/15/2008 12:52:51 PM
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silver1silver1 - 5/15/2008 12:54:19 PM
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Agent63Agent63 - 5/15/2008 1:01:29 PMView My AgentSpace
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silver1,

what are you smoking?

A Mercedes a POS? Let me tell you something. I work hard to get my S550 which deserves to be on tier 2 not tier 1. I don't know what "POS" Mercedes you've been in but you go sit in one at your local dealership and tell me it's crap. I also don't know what type of people you associate yourself with because Mercedes is respected worldwide & with good reason. Tier 1 is RR, Bentley & Maybach turf.

Secondly, I own a Lexus that you happen to place on tier 1. It's definitely no tier 1 car. To put Lexus on that rank and not even include Mercedes is ridiculous. absurd to say the least.

- Most of the people who are into Ironman are probably comic geeks who aren't too familiar with cars in the first place so to base judgment from their reaction is not accurate.

Not to hate on you but I just don't disagree. Nothing wrong with that.



silver1silver1 - 5/15/2008 1:12:19 PM
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2001W2102001W210 - 5/15/2008 1:23:16 PM
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silver1

Although it makes me laugh, but according to Motortrend Veracruz is better then RX350. Does this mean Hyundai is in same league as Lexus?

Go outside and take a DEEP breathe and face the fact.



Agent63Agent63 - 5/15/2008 1:24:42 PMView My AgentSpace
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We're not talking about a 1990 Lexus LS. We're talking about today.

Come on, we all know the previous generation ML wasn't great, but I think they've made major improvements.

I drive an 07 LS and an 07 S550. I don't see the Merc being an POS and I definitely don't see the Lexus being superior.

Do you own both? If not then you're not making your statement based on your OWN experience but maybe believing something you WANT to hear from somebody else's. My experience with MB has been great. My service has been also great with Lexus.

We're getting off topic here as most topics like this usually do.



BillBill - 5/15/2008 2:00:16 PM
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Mercedes-Benz a tier two luxury brand? Get real, Silver1.

Mercedes-Benz tramples all over Lexus in terms of brand prestige, especially outside of the US where people actually think with their heads and not rate the brand prestige of a car high that simply comes better equipped but has no history to offer that would make other people aspire to own their cars.

Mercedes slipped in the late 1990s, stuff happens but look at them now, they've made an incredible comeback. I own an S550 and I've had zero troubles or problems with this car since I bought it.

When you look at the big picture, the achievements of Mercedes, their contributions to the automotive industry, to making cars more efficient, greener and safer totally destroys the contributions of Lexus: because if we look at the big picture, Lexus hasn't done any real innovation. They've not developed any new safety systems or features (without taking existing ideas and adding a thing or two).

The only thing Lexus has done for the industry is set the reliability standards. And they've tried to emphasize that their products should be more appealing based on value, but they're lacking in so many other things.

To me, brand history creates an emotional connection to the brand. I've always been fond of Mercedes and BMW for example because of their history and their historic cars. These things make me lust after a brand. With Lexus, you don't get that. In all honesty I don't know anyone who buys a Lexus based on emotions. The people I know who buy a Lexus generally buy it because of value and because its comes well equipped, but not because it makes their knees go weak.

Mercedes has also taken many risks throughout the 19th and 20th century. Lexus has always played it safe and always thrown a lot of marketing behind their cars to make sure people don't perceive them as mistakes (hybrids ring a bell?).

Anyway, I'm not here to argue with you or bash Lexus, but your post is pathetic and completely biased (and moronic).



answeranswer - 5/15/2008 2:02:31 PMView My AgentSpace
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Well, when an "agent" is being argumentative and stooping down to the level of some of the immature posters here, I'd be surprised if this didn't go off topic.

I used to think agents here were both informed and mature (kind of like message board moderators if you will). Agent63 proves my belief wrong yet again.



LexuriousLexurious - 5/15/2008 2:20:58 PM
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lol arent u the hero of the day. nobody's being immature but u. lol starting trouble online. you must be a brewer cause you seem to know how to stir stuff up.


WillisWillis - 5/15/2008 2:24:53 PM
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"Super Tier
2010 - Lexus 650h V12 Hybrid"


I can't wait for this car. Space shuttle performance while burning only as much fuel as a Prius!

Yeah, this is the way to create a premium brand.

UM, NOT.




07G35J07G35J - 5/15/2008 2:25:47 PM
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Wow, Silver1, you have got to be high right now! You put Lexus on Tier 1 and Rolls Royce on Tier 3?!!!!! Lay off that weed, man!!


silver1silver1 - 5/15/2008 2:34:10 PM
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silver1silver1 - 5/15/2008 2:35:43 PM
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Car of the Year.
The Lexus LS has been named Wheels magazine’s Car of the Year, Canadian Car of the Year, Top Gear's Limousine of the Year, and Japan Car of the Year (won by both the original LS 400 and the fourth generation LS 460), among similar awards.

In 2007, the LS 460 was named the planet's best automobile at the World Car of the Year and International Car of the Year awards.

Now lets define prestige:
having or showing success, rank, wealth, etc...

Lexus = success, rankings, and wealth.

Toyota Motor Corporation is the richest auto-maker on the planet..

Do this not define the definition word "prestige" ????????????



BillBill - 5/15/2008 2:46:38 PM
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Again, Silver1, those awards you posted are mostly from American publications. Why not step outside your moms basement for a change and see the rest of the world. The European brands have won thousands of awards on the international scene and American as well.

And the LS winning all those awards is commendable, but that is only ONE car from the Lexus lineup and one car doesn't do anything for prestige.

And you don't get it, do you? The prestige I am talking about can be found by looking at the history of Mercedes-Benz for example and their achievements. Achievements Lexus cannot even hope to match. You pay too much attention to Lexus marketing because Lexus is using this to make themselves appear prestigeous. They're essentially cheating or buying their way into being labeled as a prestige brand on the "same level as their European rivals". Prestige has to be earned, not bought.



silver1silver1 - 5/15/2008 3:00:47 PM
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"Bill"

3 Questions:

1st, Has mercedes achieve what Lexus did in their first 20 years of birth?

2nd, Could you imagine Lexus another 20 years from now and Mercedes another 20 years from now? If so, where?

3rd, If Mercedes was born in 1989 like Lexus, who do you think will be the prestigious brand if both were born in 1989-2008 and why?



BillBill - 5/15/2008 3:14:59 PM
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"1st, Has mercedes achieve what Lexus did in their first 20 years of birth?"

Did Benz/Daimler have a "sugar daddy" that gave them huge cashchecks whenever they needed money? No.

That question you're asking is ignorant and stupid. The world in 1886 was totally different than the world is today. In 1886 there was no such thing as a car market and its associated features. Automotive consumers (there were hardly any around in 1886 anyway) didn't have any expectations of brands - because they didn't exist yet.

Let me put it to you this way. Soon after in 1886, Benz and Daimler were building highly advanced engines, chassis, steering and suspension systems and were winning customers left and right. In the late 19th century and early 20th century Benz and Daimler began competing and participating in so-called endurance races - with spectacular results. The first Grand Prix's came at the beginning of the 20th century, and Benz and Daimler enjoyed many successes here.

I believe it was in 1902 when Mercedes' (Daimler) introduced the SIMPLEX - the most advanced car on earth at the time with such novel features as low-placed-chassis for better handling and chain-driven-sprocket that powered the rear wheels for example.

I could care less what Lexus has done in 20 years. It's not the same as the challenges that faced Benz and Daimler in 1886 and the early 20th century. The major flaw here is that Lexus has had it easy with Toyota pumping money into them. With money anything is possible. Not to mention that Lexus shamelessly copied Mercedes' in philosophy and technology in some cases. Wow, I am impressed with what Lexus has done in 20 years. NOT.



"2nd, Could you imagine Lexus another 20 years from now and Mercedes another 20 years from now? If so, where?"

This is a hard question to answer but both brands have a great future ahead of them. That's all I am going to say.


"3rd, If Mercedes was born in 1989 like Lexus, who do you think will be the prestigious brand if both were born in 1989-2008 and why?"

Another difficult (or impossible) question to answer. I DON'T KNOW.



Auto_expertAuto_expert - 5/15/2008 12:37:59 PM
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Top
Rolls Royce/Bentley
Ferrari

High
Bugatti
Mercedes-Benz
BMW
Cadillac

All these companies have the rich histories with real lasting power. Perhaps others will join the list, but it takes time.


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Agent63Agent63 - 5/15/2008 1:02:26 PMView My AgentSpace
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I agree.


golfer38golfer38 - 5/15/2008 2:28:17 PMView My AgentSpace
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I almost agree. I think Bugatti should easily be considered to be ranked in the highest tier.

As a side note, I'm very surprised that Acura is considered to be in the same tier as Lexus. Maybe they missed another catagory that they could have called entry level luxury.



LexuriousLexurious - 5/15/2008 2:53:08 PM
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lexus is a part of the entry level luxury with the is and es. like the article says they are missing a flagship.. one that can be taken serious.


CaraficionadoCaraficionado - 5/16/2008 2:02:37 PM
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Rolls
Maybach
Bentley
Mercedes
Ferrari
Aston
Maserati
Jaguar
BMW
Porsche
Audi
Lexus
Cadillac
Acura
Infiniti




enthusiastx11enthusiastx11 - 5/15/2008 12:42:11 PM
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that summary is remarkably accurate.
correctly breaks down the brands into three tiers.


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steve27tsteve27t - 5/15/2008 1:08:03 PM
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Auto Expert -- sorry but Cadillac are hardly sold in the reat of the world and even in Europe where they sell a smattering they are priced mid level to try and steel a few sales of BMW Jag and the like. Rose tinted glasses groups them with Merc and the like.

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Bmw8terBmw8ter - 5/15/2008 1:19:27 PM
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So you're saying because Cadillacs aren't a smashing success in Europe, that they're automatically a subpar brand? Well if that isn't flawed logic.

I'd say they're definitely onpar with BMW and Mercedes, here in the states.



2001W2102001W210 - 5/15/2008 1:13:19 PM
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silver1

No matter how hard you and fanboys cry about Lexus, it won't raise the level of perception of the brand. In your argument many people don't know what Rolls and Maybachs is, but me and people who chouldn't care less about your super tier "2010 - Lexus 650h V12 Hybrid" think, Lexus is just a glorified Toyota's or expensive Toyota's like the article mentioned.


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silver1silver1 - 5/15/2008 1:17:58 PM
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Agent63Agent63 - 5/15/2008 1:18:16 PMView My AgentSpace
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I wouldn't have said it in such a harsh way but alright :P


2001W2102001W210 - 5/15/2008 1:30:16 PM
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silver1.

This is about brand's prestige not reliability. Although Lexus has cought up in recent decades, it's going to be nearly impossible to go over the biggest bump called people perception. Just be happy about Lexus is in tier 3, and get over with.



answeranswer - 5/15/2008 1:46:33 PMView My AgentSpace
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Yo 2001,

Just because you say something, it doesn't make it true.

Why do you let a seperate branding strategy or the over-zealous Lexus fans confuse the truth?

You may prefer Merc 10 times out of 10 over Lexus for your own vehicle, but:

1.Mercedes/BMW/Audi/etc. all view Lexus as a legit competitor.

2.Lexus has done a lot in the relative short existance they've had.

3.The concept of "prestige" is relative.




ErichHartmannErichHartmann - 5/15/2008 2:08:38 PM
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This whole issue about "Toyotas lasting longer than ____" is so subjective. How can these people even prove this? Only time can tell how well a car holds up. More importantly, how the owner treats it is very important to a cars durability.

I've seen a number of Toyotas in my tavels in Nigeria and Mali that were rolling "crapboxes" with smoke belching from the exhaust. Heck, I've even seen rusted Toyota Carina's here in Germany that looked like they would fall apart.

The way the owner treats his car is very relevant here.



M35MTM35MT - 5/15/2008 3:47:57 PMView My AgentSpace
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EricHartman you're retarded. The way the owner treats his car has everything to do with how long it will last.

Which do you think gets better treatment, an S class or a tercel? S class. And, even with all that TLC from its rich owner, the PROBABILITY of the tercel being more reliable higher HIGHER than the S class. If you dont know what probability means that go get a dictionary.




M35MTM35MT - 5/15/2008 3:49:59 PMView My AgentSpace
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**correction - Cartman,

You do agree with me on the fact that how the car is cared is a factor.

But I disagree with your other statement based on the above, please excuse my confusing first sentence. You're not retarded, Jimmy and Timmy are.



2001W2102001W210 - 5/15/2008 5:48:13 PM
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answer

There is no doubt that Lexus is one of the top perstigious brand here in US, but to saying Lexus is above and beyond of any brand is just wrong and stupid.



autoproautopro - 5/17/2008 11:26:09 PMView My AgentSpace
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and u su@ck silver one coc$

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autoproautopro - 5/17/2008 11:26:24 PMView My AgentSpace
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and u su@ck silver one coc$

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autoproautopro - 5/17/2008 11:26:26 PMView My AgentSpace
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and u su@ck silver one coc$

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LexuriousLexurious - 5/15/2008 1:40:25 PM
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Lexus is awesome. I've owned a 99' & 04' Lexus LS and they've done well. Looks so much better than an S-class and so much more classy. I get major compliments by the people at work. my boss who drives a mercedes-crap is a boring person.

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ErichHartmannErichHartmann - 5/15/2008 2:05:35 PM
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Here in Germany Lexus is considered an extremely boring brand with extremely poor resale value and fuel-inefficient motors. The S-Klasse on the other hand comes with fuel-efficient engines and this creates more appeal.

The only country in Europe where Lexus is doing "well" is the UK.



ErichHartmannErichHartmann - 5/15/2008 2:05:36 PM
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Here in Germany Lexus is considered an extremely boring brand with extremely poor resale value and fuel-inefficient motors. The S-Klasse on the other hand comes with fuel-efficient engines and this creates more appeal.

The only country in Europe where Lexus is doing "well" is the UK.



silver1silver1 - 5/15/2008 2:26:45 PM
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"ErichHartmann"

Lies!!!!!!!!!

Lexus sales increasing in the UK due to the introduction of the new IS series, LS flagship, and GS/RX hybrids, Lexus has emerged as a European second-tier luxury brand with substantial growth potential. Total Lexus Europe sales increased 72% in 2006 to over 50,000 vehicles, making Lexus one of the fastest growing makes on the continent.

Lexus sales have grown by 84% while in Scandinavia they shot up by 325%, a wake up call to Germany's premium auto makers.



BillBill - 5/15/2008 2:41:28 PM
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Um, Silver1?

Reading a gussied up Lexus press release will give you a false impression of what really is happening.

Lexus sales in the UK are mostly in London. Most of these cars are hybrids. Now if you put two and two together you will find out that London has a congestion charge from which hybrids WERE exempt (not anymore). There are many wealthy people in London who would like to try new things - so they try a Lexus. This is common in the premium market where people try new brands. Just because they bought a Lexus won't mean their next car won't be a Lexus as they could equally go for a BMW or a Jaguar or a Ford Focus or Toyota Corolla for whatever reason.

Let's not forget that there are many Americans working in London and they most likely feel very comfortable buying a Lexus over there. That's right. It's not necessarily the British who are buying these cars but "foreigners" (Americans and Canadians perhaps). Just a suggestion and thought: and one that makes sense.


And that part about Lexus sales in Scandinavia is hilarious. It looks like Lexus really tried making it look like they're a smashing success over there. How big is the Scandinavian luxury market? I'll tell you. It's very small and luxury cars are incredibly expensive due to various taxes - even Lexus. Now, add to the fact that Lexus offers no fuel-efficient cars in Europe with the exception of the IS220d and you'll soon enough come to the conclusion that most of the Lexus sold in those countries are IS220d's or IS250's and a few other Lexus models. Hardly something to brag about.

The German brands are much better positioned in Europe than Lexus offering more appealing trim, engine and option choices that suit a wide variety of consumers. And unlike Lexus, they also enjoy great resale values.



silver1silver1 - 5/15/2008 2:48:04 PM
-11 BoostDrop the Boost Up the Boost
Let's not forget that Lexus has the best retention rate than an luxury brand in the world.

Please tell me why once these people get into their Lexus they don't want to go to another luxury brand since your