BMW is hoping for a high number of 1-Series coupes to be sold before it hits the U.S. markets next spring. BMW will entice buyers by putting a special badge on each 1-Series showing its first year of sales in the U.S.
“Our hope is that we will have another Mini on our hands,” Jack Pitney, BMW’s vice president of marketing, told Automotive News. In his previous job, he oversaw the Mini’s U.S. launch...
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