BMW’s CEO to unveil new strategy in October

omarrana submitted on 9/24/2007 Auto Spies Photos Timestamp: 9:06:21 AM

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BMW’s CEO, Norbert Reithofer, will be laying out his new strategy in mid-October with a new 10-year plan. Reithofer’s primary objective is sustainable, profitable growth.

As BMW faces increasing competition from Audi, Lexus, Infiniti and Mercedes, along with strict CO2 regulations, the new strategy is expected to be more...

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BMW’s CEO to unveil new strategy in October

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