General Motors may be having to beg, plead and bribe for every sale in the U.S., but its blue-collar subsidiary Chevrolet is on the crest of a wave in Europe.
Chevrolet sales are booming, but the model names won't mean much to Americans, with the tiny Chevrolet Matiz, and other small cars like the Kalos (the Aveo in the U.S.), Lacetti and Tacumas swarming off dealer lots across Europe. The Captiva, Chevrolet's new Sport Utility vehicle launched recently here in south-west Ireland, won't mean a lot to Americans either, although if you look closely you'll realize it is a Saturn Vue in all but name. Chinese readers will know it as the XL7.
Chevrolets are doing best in new markets like Poland, Ukraine and Russia, where buyers are often finally able to buy their first cars, but it is also competing well in Italy and Spain, where little and cheap go down big.
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