When the 2008 Chevrolet Malibu hits dealerships on November 1st, 2007, GM will be hoping to steal some market away from the Honda Accord and Toyota Camry. However, GM’s vice president of vehicle sales, Mark LaNeve, admits that the Camry and Accord owners will be a “tough conquest target.”
“Without getting into a lot of specifics, we are going to clearly identify that we’re competing in the segment with the Camry and the Accord and that we feel we’ve got the best car in the segment,” Mark LaNeve told Automotive News...
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