It is no accident that "Small is Beautiful" is a book with few followers in China. The citizens of the Middle Kingdom prefer things large.
For example, when you see the translation of the Chinese word "Da" to "Great" the aim is to declare enormous, even colossal scale. Some examples: The Great Leap Forward. The Great Cultural Revolution. Or The Great Happiness -- usually one's wedding day.
Today, we have The Great Chinese Automotive Market.
With projected sales of 5.2 million passenger vehicles, China will be number two in the world this year, after the United States. But sales volume is only half of the story. Even more stunning is the strong preference for large cars with formidable prices. Big is good. Bigger is sensationally good.
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