Newly private Chrysler LLC has tapped an executive from Toyota Motor Corp.'s Lexus luxury division to refocus its brands and energize its global marketing and advertising efforts.
The appointment of Deborah Wahl Meyer as vice president and chief marketing officer Wednesday marks another move by Cerberus Capital Management to overhaul Chrysler's image and inject new blood into the struggling automaker.
"She's young, she's hip and she's a fast-tracker from Toyota," said Jack Nerad, editorial director for the auto-buying guide Kelley Blue Book. "I think it's a coup for Chrysler to get her."
While Meyer was not directly recruited by new Chrysler CEO Robert Nardelli, he did meet with her after his own surprise hiring was announced Aug. 5.
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