At the Texas State Fair today, Dodge will introduce the new Resistol Edition 2008 Dodge Ram 3500 Laramie Mega Cab, the most distinctive model in the 2008 Dodge Ram Mega Cab lineup. The new truck arrives early next year and will come standard with a Resistol Black Gold 20X felt cowboy hat – Resistol’s number-one selling felt hat for more than 25 years.
“Dodge Ram Mega Cab is popular with customers because it gives them more,” said Mike Accavitti, Director – Dodge Brand and SRT Marketing and Communications, Chrysler LLC. “More room, more comfort, more capability and more practicality. Our partnership with Resistol – one of America’s best names in Western wear – gives us the opportunity to add yet another ‘more’ to the list: more exclusivity.”
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