Ford is struggling with poor sales of its mid-sized sedans, a segment it once dominated after introducing the groundbreaking Taurus in 1985. The once popular sedan found the homes of more than seven million buyers during the ‘80s and early ‘90s and it even held the title of the best selling car in the US between 1992 and 1996, until the Toyota Camry took top spot in 1997.
Since then, Ford has never managed to relive the glory days of the Taurus and had even dropped the name earlier this year until realizing its folly and reinstating the popular nameplate for a 2008 model.
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