Google is reporting that car buyers take much less time to make a decision on buying a car than the auto industry believes.
The auto industry marketers say we take almost 6 months to decide but Google's data says they're on crack.
Here's a snippet from the Google data...
Thirty-percent of car buyers start the search for a new car less than a week before they make a purchase. Seventeen percent start just two weeks ahead. Nineteen percent start a month in advance. That’s almost 70% of the car-buyers starting the process no sooner than a month in advance.
So who is right?
The auto guys or the Google guys?
When you have made the decision to buy a car, how long does it take you before you finally pull the trigger and what process do you use to research your purchase decision.
And all you car salespeople reading Auto Spies (We KNOW you all do and it's OK that we're your guilty indulgence), let us know how it looks from your side of the table
I'm sure we'll get some interesting insight here from our readers...
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