While Detroit's Big Three - General Motors, Ford and Chrysler - struggle to hold market share against popular Asian rivals and luxury European brands, overall US demand remains healthier than in Japan.
The market for new cars and trucks in the world's second-largest economy has contracted 7.6 per cent so far this year to 4.13 million vehicles. Sales are heading for a third straight year of falls and are a far cry from an annual peak of 7.78 million in 1990.
"I'm not very optimistic about the domestic market," Honda Motor Chief Executive Takeo Fukui said last month.
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