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Dealer Holdback is an amount paid to the dealer by the manufacturer for each new vehicle sold. It may be calculated as a percentage of Invoice Price or Manufacturer’s Suggested Retail Price (MSRP) including or excluding options, or as a fixed amount, and the calculation and amount varies across manufacturers. A typical estimate is 2 percent of the total vehicle Invoice, though the actual amount of the Dealer Holdback can actually range from zero to 3 percent of the total vehicle Invoice.



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Just How Much Is That Dealer Making On Your New Car Purchase?

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