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Some of the most interesting marketing campaigns of the last 100 years has come from automakers, and Lexus is doing its best to capture buyers' imaginations with the technical prowess of the new LS sedans. First came a multimedia blitz centered around the hands-free parallel parking capabilities of the Lexus flagship, and now the premium tunes of the LS 460's Mark Levinson audio system are on display in a unique way. The LS 460's impressive sound system (which is part of a nearly $8,000 option package here in the US) includes 450 total watts coming from 19 speakers per vehicle, but the folks from Aichi want to show UK buyers that the system is good enough for a full-blown orchestra.



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Lexus Relentlessly Pursues Promotion with World's First All-Car Orchestra?

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