Lexus is confident its cars will be perceived as luxury no matter how many units it sells as long as pricing remains above $30,000. The comments come as Lexus prepares to expand its lineup with even more models and battles internal concerns that too much volume may harm its luxury status.
To maintain the $30,000 and above price-point, Lexus will develop models based on its current lineup and introduce new high-end cars rather than launch new entry-level cars.
Read Article