In addition to reporting that online traffic to NADAguides.com is up 112 percent for the first six months of 2007, officials shared the vehicle segments that most often captured consumer attention on the site.
The three top new-vehicle categories consumers visited most included sedans, pickups and SUVs.
When it came to sedans, executives said the Toyota Camry, Nissan Altima and Toyota Prius elicited the most hits. In the pickup category, the Toyota Tacoma, Ford F-150 and Toyota Tundra took the top spots.
As for SUVs, surfers most often viewed pricing and specification details for the Honda CR-V, Toyota RAV4 and the Saturn VUE.
"For 74 years, N.A.D.A. has been widely known for its used-car pricing information," explained Don Christy Jr., president and chief executive officer of NADAguides.com.
"Our reports prove that car buyers embrace NADAguides.com as the new-car information source, too. Not only is the new car area of our Web site increasing in popularity; it has seen the largest percentage of growth during the first six months of this year," he continued.
Providing further details, executives said the number of visitors using NADAguides.com side-by-side new car comparison tool was up 58 percent during the first six months, compared to the same period in the previous year.
This tool offers consumers the opportunity to select a starting vehicle and then three additional units to compare it to. It provides side-by-side charts that outline price, gas mileage, powertrain information, dimensions and chassis data.
Executives went on to report that consumers were most often viewing 2007 makes and models against same-year makes and models.
"Even though used-car traffic to NADAguides.com was very strong from January to June of this year, the total number of used-car visitors did not experience the same growth as new-car visitors," Christy said.
"It's obvious car buyers are increasingly turning to NADAguides.com for new-car pricing and specification information," he concluded.
Offering an insight into what consumers are comparing on the site, NADAguides.com reported:
Most Commonly Compared Sedans (all 2007 models)
The Toyota Camry was most commonly compared to the:
—Nissan Altima
—Toyota Avalon
—Hyundai Sonata
The Nissan Altima was most common compared to the:
—Toyota Camry
—Honda Accord
—Honda Civic
The Toyota Prius was most commonly compared to the:
—Honda Civic Hybrid
—Lexus ES350
—Toyota Camry Hybrid
Most Commonly Compared Pickup Models (all 2007):
The Toyota Tacoma was most commonly compared to the:
—Honda Ridgeline
—Toyota Tacoma (different trim levels)
—Ford F-150
The Ford F-150 was most commonly compared to the:
—Toyota Tacoma
—Honda Ridgeline
—Chevy Silverado
The Toyota Tundra was most commonly compared to the:
—Ford F-150
—Nissan Titan
—Toyota Tundra
Most Commonly Compared SUVs (all 2007)
The Honda CR-V was most commonly compared to the:
—Toyota RAV4
—Honda CR-V (different trim levels)
—Lexus RX350
The Toyota RAV4 was most commonly compared to the:
—Honda CR-V
—Lexus RX350
—Toyota RAV4 (different trim levels)
The Saturn VUE was most commonly compared to the:
—Honda Civic Hybrid
—Toyota Prius
—Toyota Camry