Tesla’s electric sports car has taken top honors in the Gold International Design Excellence Awards voted by the Industrial Designers Society of America (IDSA) and BusinessWeek. The Roadster was chosen for its mix of innovation, environmental care and style, characterizing all the aspects people would like to see in new cars, explained one of the judges.
The Roadster was competing in a field of 595 entrants from 29 countries as well as an additional 1,096 entries from the US alone. Eco-friendly technologies did the best this year with 13 winners out of the 81 different categories having an eco-design focus.
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