Toyota Motor Sales U.S.A. is counting on a huge line of dealer-installed performance and appearance accessories to boost sales of the new full-sized Tundra pickup.
Mike O'Brien, Toyota's manager for corporate planning, says dealers' ability to close the deal can increase as much as 25 percent when buyers can choose from such things as bigger wheels, bedliners, interior trim upgrades and other accessories.
O'Brien spoke Tuesday during a panel discussion on vehicle customization at the Management Briefing Seminars in Traverse City, Mich.
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