Toyota said today it plans to sell 10.4 million vehicles globally in 2009, a sales target that would put the Japanese automaker ahead of a record set by world leader General Motors 30 years ago.
Analysts say Toyota Motor Corp. is likely on track to beat General Motors Corp. as the world's biggest automaker in global vehicle sales and production this year -- a title Detroit-based GM has held for 76 years.
Toyota President Katsuaki Watanabe gave the ambitious sales plan in an outline of the company's growth strategy, which includes working on product quality and introducing technological innovations such as luxury Lexus hybrids. The company plans to boost sales not only in North America and Europe, but also in emerging markets such as Brazil, India, China and Russia. Sales in Japan, though, were expected to stay relatively flat.
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