As a part of Volkswagen’s 10-year plan to catch up to Toyota by 2018, Volkswagen hopes to increase sales to 1-million units in the U.S. within the next ten-years. Now Martin Winterkorn, CEO of Volkswagen, is planning on adding more models to the company U.S. lineup and cutting down pricing by getting rid of options American’s don’t care about.
In order to close the sales gap between the largest auto maker Toyota, Volkswagen realizes that it must fix U.S. sales record. For the past three years, US operations have lost close to $1 billion annually. Things were so bad for the German auto maker, that there were talks of executives...
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