SHARE THIS ARTICLE

Ford is preparing to put Volvo, the Swedish carmaker, on the sale block in a move that would leave the struggling American motor group with only its own-badge cars and Lincoln in the United States.

Volvo is part of Ford’s premier automotive group, a stable that includes Land Rover and Jaguar, which are both being sold. Their sale comes months after Ford disposed of Aston Martin as the American company struggled with record losses and plunging sales at home.

It had been thought that Volvo might be kept because it is profitable, but it is believed that Ford is now ready to receive offers. A Volvo sale would end Ford’s strategy of building up premium brands that began in the late 1980s.



Read Article


Who Would Buy Volvo?

About the Author

Agent009