On October 12, Chevrolet will kick off its largest pan-European promotion campaign ever. More than 50 Chevrolet vehicles and 170,000 limited edition Chevrolet CDs will be given away to lucky winners in 11 European countries. The national prize draws will take place shortly before Christmas this year.
Wayne Brannon, Executive Director Chevrolet Europe says: “Chevrolet is still a young brand in Europe. We introduced a new Chevrolet portfolio for Europe only two years ago. Although, we are considerably growing sales year after year, awareness for our European product line-up is relatively low. We believe that once customers learn about our products and the great value for money that we offer, we will be even more successful in the market place. Last year, we sold over 340,000 Chevrolets in Europe, and we are confident to significantly exceed this number in 2007.”
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