It’s a time-honored Detroit tradition. Each year, in the weeks before Detroit automakers parade their hottest new designs in front of thousands of journalists at the auto show, carefully selected groups of reporters assemble for sneak previews.
General Motors, Ford Motor and the Chrysler Group show these journalists what they will be introducing at the auto show with the understanding that the images will not be published online, in print or on the airwaves until they say so.
This year, however, the car companies have found it more difficult than ever to keep a lid on their closely guarded designs, forcing them to rethink how they disseminate early information.
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