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With consumers complaining that hybrids vehicles don't get the gas mileage advertised on window stickers, Ford Motor Co. and Toyota Motor Co. are stepping up efforts to let drivers know why they might not get the desired fuel economy.

Hybrids, which combine a gasoline engine with an electric motor, have become hot sellers because they are touted for their fuel efficiency at a time when gas prices are hovering around $3 a gallon. In September, Toyota's Prius, the top selling hybrid in the U.S., saw sales jump by 90 percent compared with the same period last year. The vehicle sticker pasted on Prius windows at dealerships says the Environmental Protection Agency estimates the car goes 60 miles on a gallon of gas.

But there have been increasing complaints that many cars, and especially hybrids, don't deliver the miles per gallon estimated by the EPA. According to a study by Consumer Reports that tested the mileage of vehicles in real world conditions, hybrids had some of the biggest disparities, with fuel economy averaging 19 miles per gallon below the EPA city estimate. The problem is that the EPA estimates assume that drivers are operating under certain ideal conditions, such as not using air conditioning and accelerating slowly, that can be very unlike what people actually do on the road.

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