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There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most successful car companies has turned its back on the Big Game, having chosen to sponsor Animal Planet's annual "Puppy Bowl" instead -- and to prove its love of pets, Subaru is even giving away free doggie treats via Facebook.



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What?  Subaru Skips Super Bowl Advertising In Favor Of Puppy Bowl?

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