"What they've had for years is a cost advantage, which they still do," said John Hoffecker, a senior adviser in consulting firm AlixPartners. "Now they are going to be able to move pricing up and they will be able to take market share."
"In terms of momentum, [Hyundai] is a bigger threat right now than anyone else," says Bob Lutz, former vice chairman of GM, who still consults for the Detroit car maker. "I worry about them a lot."
In New Port Richey, Fla., Scott Fink, owner of the Hyundai dealership, can't stock enough Sonatas and Elantras. His dealership sold 610 cars last month—an average of 20 a day. The Toyota dealership across the street sold 170 in the same period.
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