German luxury carmaker Mercedes-Benz is relaunching the Smart car in the United States, where the two-seater has ardent fans but too few buyers.
Mercedes launched a national TV ad campaign this week promoting the boxy Fortwo as the answer for people "right-sizing" their lives and reducing their energy consumption.
"It's asking people to think about what they need," said Tracey Matura, general manager of Smart, part of Daimler AG's Mercedes car division.
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