While many are looking to the digital future to explain why Time Inc. fired 289 people last week, they'd do just as well to look at the present -- particularly at the changing marketing habits of the auto industry.
While the story of magazines' ongoing battle to adapt to the Web world is well documented, the untold story is of Detroit's beleaguered automakers, long pillars of print advertising, which are cutting their costs. And when they are spending, they often seek more direct and interactive connections with their customers.
General Motors, Ford Motor Co. and DaimlerChrysler slashed spending with Time Inc. a total of more than $100 million last year.
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