On Monday, the Motor Press Guild announced the results of its first independent national survey of automotive journalists ranking the public relations operations of major automobile manufacturers.
The journalists’ highest marks for overall satisfaction with media relations activities went to Daimler/Chrysler, Nissan and Volvo, while Mazda, Suzuki, General Motors and Mitsubishi scored lowest.
In many ways, GM’s lackluster performance in the Public Relations arena mirrors GM’s overall lackluster performance in the automobile business. Over the last 15 years - arrogance, complacency, a smug reticence, bad product decisions and even worse marketing maneuvers have marked GM’s (and Detroit’s) swoon into its market tailspin. And in GM’s case, its almost total failure in the PR arena over the last few years has crippled the company to devastating effect.
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